Ep. 46 | Tom Saulsbury-Hunter (CJ): Evolving Affiliate Marketing & Network Growth Strategies
Description
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automating his way out of cold calling in fintech, to unexpectedly discovering affiliate marketing, and ultimately building a successful career at CJ. Together, they dive into Tom’s early roles as an account manager, his knack for tackling tough client accounts, and his rise through the company’s ranks to eventually lead agency growth and innovation. Tom also gives us an insider’s look into CJ’s latest initiatives, including their expansion into marketplaces like Amazon and TikTok, plus thoughts on AI’s role in the affiliate space and why he’s bullish on the future of performance marketing. Tune in for invaluable insights, stories from the trenches, and a glimpse at how one of the industry’s top networks is pushing the boundaries of partnership marketing.
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